Today we are going to be taking a look at Michael Hyatt’s book Platform:How to get noticed in a noisy world. This book is a moderate length coming in at 288 pages long and just over 60 chapters. Each chapter is 5-8 pages long give or take a few. Many of his chapters are based off of blog posts he has published on his website. I wanted to share this book with you because at this point in my journey it has been very helpful.
As many of you know I am trying to build my blog in to a place where people come to see Jesus in the midst of everyday life. From time to time I do book reviews either of books I have chosen to read personally or for class. This is one I’ve chosen to read for pleasure and it was definitely enjoyable.
In this book you will find tons of tiny little nuggets of great information. If you are trying to launch anything to the next level I would highly suggest you look into getting this book. The version I read was the kindle edition. So in my references there will be locations and not page numbers.
Hyatt give us a very simple definition, “a platform is the thing you stand on to get heard”. (loc. 297) That sounds simple enough doesn’t it. But it begs the question of what then is my platform? He spends the next several chapters outlining what a persons platform may actually look like. He tells us, “As in times past, success today is not so much about what you know; it’s about who you know. And the who is your platform.” (loc. 304)
So now we know our platform is not our product, our blog, or even our service. It’s people. Building relationships with people and serving them is one way to build your platform. He goes on to tell the reader, “If you want to build a platform, it’s time to get the passion back.” (loc. 417).
If you don’t push yourself and others to expect excellence you are doomed to failure. You need to be excited about what it is you are offering, if your not you may want to reconsider what you are doing. You want to offer your customer/client a wow experience. He goes on to list about 9-10 different things a wow experience entails.
After spending several chapters talking about having a wow product. He discusses the why? Why do you need to do this and what will happen if you don’t. We should set S.M.A.R.T. goals, and think of was we can achieve them. He says, “before you can find your way, you must discover your why.” (loc. 903) After that he gives five reasons why you should commit your goals to writing.
Later in the book he moves into a section on how to work with and use Twitter. I found this section to be very helpful since i am new to the twitterverse. He gives a great tutorial on how #’s work and just a great overall introduction to the outlet.
This was a great book for someone just starting out on their exploration into trying to build a brand. This is a book you need if you want to be a better blogger, businessman, or general sales person.
I highly recommend this book to everyone. Especially to those looking for a place to start building their platform and brand recognition. I chose to write this review just because I have enjoyed so much of Mr. Hyatt’s work, not only this book but his blog as well.